Enter the Game - Konami
The dream of every video game player.
Konami asked us to take on the challenge of convincing video game players that 'PES 2013' was the most realistic football simulator ever made. Our idea: turning a football fan into a virtual player inside his favourite video game.
We organized a tournament to search for the 'Total Player', a fan who could combine amazing football and video game skills. The winner flew to Konami's headquarters in Tokyo, where the genius minds behind 'PES 2013' turned him into a virtual player who will live forever inside 'PES 2013' together with superstars like Cristiano Ronaldo and Lionel Messi.
Awarded at:
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Cannes Lions
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Gold in Promo & Activation
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Silver in Cyber
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El Ojo de Iberoamerica
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GP in Promo
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9 Gold including Best Integrated Campaign
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4 Silver
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Eurobest
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Gold in Best Integrated Digital Campaign
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2 Silver in Branded Content & Promo
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- ADCE
- Silver in Digital
- One Show
- Merit in Branded Content
- The Internationalist
- Gold in Media
- NYF
- Silver in Direct
- 3 Bronze
- El Sol
- Gold in Best Integrated Campaign
- 2 Silver
- Effie
- Gold in Innovation
- 2 Silver
- FIAP
- Gold in Promo & Direct
- 2 silver
- 2 Bronze
- CdeC
- Plata in Best Idea
- Inspirational
- GP
- 3 Gold
- Gun Report
- #13 Digital Campaign in the world
- #1 Digital Campaign in Spain
- Caples
- Gold in Best use of technology
- Silver in Best launch
Concept and Art Direction - Havas Madrid