Greenflag: The undiscovered economy - Sumsub
The discovery of the biggest untapped market in history.
In a product-driven category like cybersecurity, Sumsub had the opportunity to stand out by leaning into its mission: powering a people-friendly digital future. Turning brand values into a distinctive edge.
We reframed that mission through a B2C2B lens, connecting it to real people’s lives. By translating Sumsub’s B2B offering into human impact, we used technology not just to solve business problems, but to drive societal change.
The insight: digital exclusion.
Our research with Sumsub revealed that 627 million people, representing $1.75 trillion in spending power, have been unfairly red-flagged, locking them out of digital services.
An invisible audience. A massive missed opportunity.
Greenflag: The Undiscovered Economy brought this issue to life. Launched at leading global B2B events as a white paper, the campaign reframed exclusion as untapped potential, showing businesses a market hiding in plain sight, now accessible through Sumsub’s technology.
The result: global media attention, a shift in brand perception, and new business momentum, including high-profile clients like Duolingo.
Dubai LYNX – Silver & Bronze on Creative Strategy
Spikes Asia – Finalist on Creative Strategy
Muse – Best B2B Branded Content
Purpose Awards – Best Equality and Inclusion Cause Campaign
Concept and Creative Direction - Cloudfactory
Case Study
White Paper
We unveiled what may be the largest untapped market in history, supported by a groundbreaking white paper built on original and deeply rigorous research conducted by the brand. A first of its kind exploration that transformed raw data into a powerful strategic narrative and redefined the scale of the opportunity.
