During the global launch of 100% Unfair, we wanted to show fans the personal story behind Paul Pogba's success. How having the right support and advice throughout his career became a competitive advantage that helped lead him to win the World Cup. The same way Predator boots are a competitive advantage on the pitch. The film was created as a personal content piece for Pogba to share on his own social media channels.

Creative Direction - TBWA Neboko