Every dating app is built to keep you swiping, chatting, online. Breeze is built to get you offline, in front of a real person, as fast as possible, a direct stand against the industry it belongs to.

For Breeze's first ever campaign, and its launch into London, we gave the brand the platform it would live by: Love is Worth the Leap. Rather than soften the fear of meeting a stranger face to face, we made it the brand's whole point of view, the leap you have to take to find real love and real connection.

The campaign increased brand awareness by 5%, grew brand Fluency by 51 points, and drove a 55% rise in search volume.

Concept, Art Direction and Design - Cloudfactory